Our long-term collaboration with Le Rustique was launched in 2017 and focused on promoting Camembert and Raclette – two main products that deserve a round of applause from all foodies. Having led the campaigns in the summer and winter, we crunched some numbers and came to the realization that there’s a huge amount of potential for an ongoing, year-round campaign.
Our bet was an outstanding landing page and custom content. After a quick yet effective brainstorm, the “eureka!” moment happened. We decided to rely on one of the most prominent culinary trends in recent years -“eating in harmony with nature”.
The landing page (made both for desktop and mobile) was designed in a way that goes along with the seasonal vibe. We divided Le Rustique’s star, camembert, into four parts representing each season. You don’t get bored with camembert, as you can serve it all year!
Our secret weapon was an extraordinary chef who helped us create many recipes with the use of seasonal veggies, fruits and, of course – Le Rustique cheese.
All the recipes were accompanied by photos and short videos, and were also used by Le Rustique on their YouTube channel. And of course, who doesn’t like insider tips? We created a number of 30-second videos using branded elements in order to enrich the customer’s experience.