Creating a well-designed landing page may be a small step for a mankind but a huge leap for your company. In this blog post we’ll discuss what is a landing page, what it’s not, how to make sure it does its job, and in the very end we are sharing with you the best landing […]

Landing page inspirations & good practices

The online marketing landscape is changing fast, in a couple of years, the rules of the game may be totally different. Experimenting with the channels that still remain overlooked, may bring you unexpected profits. Let’s see what’s worth paying attention to. Google: not as profitable as you think 10 years ago, Google Adwords (now […]

Outrace the big players: the new marketing channels

Whether you are a new brand or a large multinational, if you are trying to reach a new consumer base you will surely want to build an awareness of your brand. In general, people are more likely to make purchases from a brand they are already familiar with, and that doesn’t just mean products that […]

Building Brand Awareness

Are you ready to launch your marketing campaigns? Before you start spending money, remember to be sure you properly track users’ activity and conversions on your website. Nowadays, many companies use and test different PPC & marketing platforms and for each of them, there are separate tags to be implemented in the source code of […]

How to use Tag Management

Among all the goals of a marketing campaign, traffic acquisition is a popular option for many companies. The Ad views goal is usually used to build brand awareness and the sales conversion goal is obviously used to acquire new clients or to re-engage existing customers. The traffic acquisition goal, however, lies somewhere between Ad Views and Conversion […]

What are the key objectives of a Traffic Acquisition Strategy

The dashboard of our Online Marketing platforms like Google Ads or Facebook Ads might give us the feeling that the conversions that we see are the conversions that we really get. We might even be tempted to think that users simply click on one ad, spend a bit of time on our website and then […]

Attribution Modeling: All you need to know for your Marketing Strategy