Each one of us

We are absolutely shattered by what is happening just hundreds of kilometres from Poland’s east border. This series was supposed to be a fun wrap-up of the news in the marketing world, but it’s impossible to ignore the fact that there is a regular war going on in Ukraine. This ad, produced by Banda Agency from Kiev is 7 years old and it’s eerie that it’s so timely in 2022. Nevertheless – if you ever saw any army commercial, they are all the same – mostly shiny weapons and flexing muscles. This one is different, and it’s poignant. We are all made for a good, peaceful life, not for war. 

We stand with Ukraine and that’s why it’s important to not get intimidated by the psychological war and fear mongering – and to do our part the best we can.